Endpoint sells purpose-built products for finding the adventure in every day.
I set out to build a brand that could guide development of flagship products, build an authentic following, and redefine the process of buying an adventure bike.
Four principles guide the brand:
Versatility, simplicity, experience, and feel.
The flagship product is a steel bike frame. The choice of steel as a material was intentional and its properties as a useful metal were woven into the brand values.
I designed and built a website on Shopify and integrated it with print fulfillment, drop-shipping, and Mailchimp.
This is a frame decal print proof. The identity had to be simple and versatile. Every brand should look good on a sticker.
I love this production status tracker that puts mobile user experience front and center.
Adventurists love keepsakes so I created several patches that could be sewn onto the brand's bags and apparel.
This is Grant. He takes a lot of photos for the brand and with great art direction, and cool clothes, he was also an amazing model for when I jumped behind the camera.
A catalog and clean navigation was imporant for a organizing everything from t-shirts to wheel axles.
I designed a lot of soft goods and t-shirts. This was one of my favorites.
Topographic patterns were used throughout the brand's designs, even in soap impressions.
